Cookies
1.0 Purpose
The purpose of this policy is to explain to users of this website www.strettons.co.uk how cookies are used on the site, the options for controlling the use of cookies and what cookies are used.
2.0 Scope
This policy applies to the cookies used on this website www.strettons.co.uk and in sales and marketing emails.
3.0 Definitions
The following terms are used throughout this policy and are defined as follows:
- "Cookie" - Cookies are small files placed on your computer by the websites you visit. They are used to make websites work, provide features, work more efficiently, and provide information to the owner of the site such as pages visited, number of visitors, etc. Some cookies also enable the display of relevant advertising when you move from site to site.
- "We/us/our" – refers to Strettons Limited, the owner of this website registered at 11 Kirkdale Road, Leytonstone, London, E11 1HP, registered in England with company registration number 268552.
- "Personal data" – is any information that can directly or indirectly identify a living person.
- "First Party Cookie" – this is a cookie that we control
- "Third Party Cookie" – this is a cookie provided by a third party, e.g. Google Analytics, for which we have no control over
- "Session" – If a cookie does not contain an expiration date, it is considered a session cookie. Session cookies are stored in memory and never written to disk. When the browser closes, the cookie is permanently lost from this point on.
- "Persistent" – these cookies stay in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie's file
- "Pixel" – these are small graphics that the user does not easily perceive. They load content from a third party to allow analytics and tracking. Common information shared will be the IP address of the user, the browser information, and location. For ease of communication, these have been included within the explanations in section 4 and the tables of cookies in section 5 of this Policy.
4.0 Cookie Types
We use the following types of cookies on our website:
- Necessary Cookies - These cookies are necessary for the operation of our site. They don't access or store any personal data. Our website will not provide you with some functionality without these cookies, so they are, by default, switched on. You can manage cookies in your browser (see browser settings in section 6.0) Your choices will include the ability to switch off cookies completely and remove cookies by deleting them when you leave our site. If you do switch cookies off, you may find problems with the operation of our website.
- Analytics Cookies - These cookies allow us to analyse website use, such as which pages are most popular and how visitors move around the site. These can track IP addresses, but they are not intended to track specific individuals directly. You can control whether you want to accept the use of these cookies via the cookie consent options on the website. Data collected this way will be processed by the analytics providers in the USA and our digital agency Fast Generations in England.
- Functionality Cookies – These cookies allow us to recognise you when you return to our website. They enable us to personalise content for you and remember preferences you may have set on your last visit. You can control whether you want to accept the use of these cookies via the cookie consent options on the website.
- Video Cookies – These cookies allow embedded video players in our website to function as intended. As the providers are outside of the UK, these are switched off until you enable them. These are included in the "Recommended Settings" option on our cookie control banner.
- Performance/statistics cookies – These cookies collect information about how you use our website (e.g. which Internet browser you use, how often you visit our website, which pages you open, or how long you stay on our website). These cookies do not store any information that enables visitors to be personally identified. The information collected with the help of these cookies is aggregated and thus anonymous.
- Social Sharing Cookies – These cookies provide the functionality to allow you to share content via common social media services. These cookies are off by default. You can switch them on or off at any time. If these are not enabled, then the content sharing buttons will not function.
- Marketing Cookies – These cookies allow us to provide personalised and relevant services or advertising to our visitors and to assess the effectiveness of our digital marketing activities. We also use these cookies to enable third party 'plug-ins' like social media sharing and like buttons. They also enable us to play video content. Our digital agency Fast Generations in England will process data from pay-per-click campaigns collected this way.
- Marketing Email Tracking – these tools allow us to gather detailed subscriber reports and campaign statistics to help us track the health and performance of our email marketing. You can opt out of this tracking by following the instructions at the end of marketing emails you have received from us. Data collected this way will be processed by us and partially by our digital agency Ark in England for auction email lists.
- Embedded Video Cookies – these cookies are used to support the embedded video functionality, allow your user preferences for video to be carried across from one website to another, and gather statistical information about how videos are used. These will be switched off by default, but the embedded videos may not function correctly.
You can control whether you want to accept the use of these cookies via the cookie consent options on the website.
5.0 Cookie Details
5.1 Necessary Cookies
test_cookie
3rd Party / Duration: 1 Day / Purpose: This cookie determines whether the browser accepts cookies
AWSALBCORS
1st Party / Duration: 6 Days / Purpose: Registers which server-cluster is serving the visitor. This is used for load-balancing, in order to optimise the user experience.
5.2 Analytic Cookies
_ga
1st Party / Duration: 2 years / Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the web site.
_gat
1st Party / Duration: 1 day / Purpose: Used by Google Analytics to throttle request rate
_gid
1st Party / Duration: 1 day / Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Ub-emb-id
1st Party / Duration: Persistent / Purpose: Tracks how visitors interact with the website. This enables the website to make variations of their landing-page. This is used to minimise bounce-rates, which means that fewer users leave the page immediately.
5.3 Marketing Cookies (note, this includes sales and marketing emails, additional tools listed seperately)
_zlcmid / 1st Party / Duration: 1 Year / Purpose: Preserves users’ states across page requests.
_gcl_au
1st Party / Duration: 3 Months / Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
pagead/1p-user-list/#
3rd Party / Duration: Session / Purpose: This uses a Pixel to refer visitor information to the third party. Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral fees between websites.
Zte#
1st Party / Duration: Session / Purpose: Saves a Zopim Live Chat ID that recognises the user between visits during a chat session
#,#
1st Party / Duration: Persistent / Purpose: Tracks conversions of paid search ads
#,#_expiresAt
1st Party / Duration: Persistent / Purpose: Tracks conversions of paid search ads
5.4 tracking used in marketing emails (in addition to those listed above)
The following tools are used in marketing emails sent by Strettons. Should you wish to opt-out of email tracking, please let us know using the instructions in the email.
Campaign Monitor
- Data: Opens, Click Throughs, Location Tracking, Email Client Data, Join Date, Lists
- Duration: duration of email address
- Processing Location: USA
- Purpose: The tool offers detailed subscriber reports and campaign statistics to help us track the health and performance of our email marketing.
5.5 Cookies to support embedded video
The following cookies will be switched off by default as they involve some element of data transfer to the USA. Should you wish videos to function as intended, please enable these cookies.
YSC
3rd Party / Duration: Session / Purpose: This cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages.
VISITOR_INFO1_LIVE
3rd Party / Duration: 5 months, 27 days / Purpose: A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-device-id
3rd Party / Duration: Persistent / Purpose: YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::requests
3rd Party / Duration: Persistent / Purpose: This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::nextId
3rd Party / Duration: Persistent / Purpose: This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt-remote-connected-devices
3rd Party / Duration: Persistent / Purpose: YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
5.6 Social sharing cookies
The following cookies will be switched off by default as they involve some element of data transfer to the USA. Please enable these cookies if you wish the social sharing buttons to function as intended.
YSC
3rd Party / Duration: Session / Purpose: This cookie is set by YouTube and is used to track the views of embedded videos on YouTube pages.
5.7 NON-ESSENTIAL COOKIES
_GRECAPTCHA
3rd Party / Duration: session / Purpose: This is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
6.0 Using Your Browser To Control Cookies
As well as setting cookie preferences using the cookie settings options when you visit the website, you can also control cookie settings in your browser. How to control cookies for some of the most common browsers are detailed below:
7.0 Managing Analytics Cookies
You can opt out of anonymous tracking from third party analytics cookies by clicking on the links of our service providers here:
Google Analytics: https://tools.google.com/dlpage/gaoptout
8.0 Further Information
If you would like any further information about the use of cookies on this website, please contact us at dpo@strettons.co.uk.
Please also see our privacy notice here.
9.0 Changes To This Policy
We may make changes to this policy from time to time and the latest version of the policy will always be displayed on our website. You should check this policy from time to time to see any updates.
This policy was last updated on 22/02/2022
