Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
_ga [x4]Registers a unique ID that is used to generate statistical data on how the visitor uses the website.Maximum Storage Duration: 2 yearsType: HTTP Cookie
_ga_# [x5]Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Maximum Storage Duration: 2 yearsType: HTTP Cookie
_gat [x2]Used by Google Analytics to throttle request rateMaximum Storage Duration: 1 dayType: HTTP Cookie
_gid [x2]Registers a unique ID that is used to generate statistical data on how the visitor uses the website.Maximum Storage Duration: 1 dayType: HTTP Cookie
collectUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.Maximum Storage Duration: SessionType: Pixel Tracker